BBDO Picks up Bayer Duties

23 January 2001

Pharmaceutical products giant Bayer Consumer Care has switched its (estimated) $30 million account from Chicago’s Euro RSCG Tatham to BBDO.

The BBDO network now takes responsibility for all Bayer Consumer Care’s duties. The Chicago office takes charge of the Midol pain relief range as well as the One-A-Day and Flintstones vitamin brands. Meanwhile, the New York Bureau adds the Bactine first-aid spray business to its existing duties for Bayer aspirin and Alka-Seltzer.

News Source: CampaignLive (UK)