LONDON: ITV's News at Ten, relaunched last week in direct conflict with the BBC's long-established Ten O'Clock News – came second-best between Monday and Thursday when 12.9 million people watched the programme, versus the BBC's 16.2m.
Comparisons for Friday were not relevant, as ITV moved the programme to 11pm. It attracted an audience of just 1.3m, compared with 5.1m for its BBC rival which remained in the 10pm slot.
Says BBC deputy director general and head of journalism Mark Byford: "I'm pleased that … not only have we remained ahead but, importantly, the total viewing audience for TV news at peak time in the UK has gone up significantly."
ITV director of news and sport, Mark Sharman also found reasons to be cheerful.
"We are very pleased by the strong start that News at Ten has made. The viewing figures show a considerable increase on our previous 10.30pm bulletin and on the slot average for 10pm on ITV1.
"More importantly, overall news viewing in the later slot on both BBC and ITV has shown a large increase on the 2007 average."
Data sourced from multiple origins; additional content by WARC staff