BBC Radio Keeps Grip on Audiences

05 February 2007

LONDON: UK commercial radio's audience share continues to slide in the face of strong performances from public service broadcaster, the BBC. The latter's easy-listening Radio 2 consolidated its position as the country's most popular station in the latter half of last year, according to data provider RAJAR.

BBC Radio's overall audience share inched up from 54.3% to 54.4%, while advertising-funded rivals saw their share slip from 43.6% to 43.2%. The 15-44 audience for commercial radio dropped from 56.4% to 53.8% although the 45-plus audience increased from 33.1% to 34.1%.

Data sourced from Brand Republic (UK); additional content by WARC staff