BBC Radio Gets Record Reception

02 May 2008

LONDON: The BBC's radio stations took a 56.8% share of national radio listening in the first three months of this year. It was a record for the publicly-funded broadcaster and a total boosted by improved figures among the younger age group, according to industry measurement body RAJAR.

Music station Radio 2 improved its share from 15.7% in Q4 2007 to 16.5% in the first quarter of 2008, while youth station Radio 1's share rose by 0.3% to a total of 10.6%. Talk station Radio 4's share also grew from 11.8% to 12.2%.

By contrast, national commercial radio's share fell from 11.3% to 10.7% – including a drop from 53.1% to 50.7% among 15–44 year olds – with its local counterpart posting a decline of 0.8% to 30.3%.

GCap Media's Classic FM registered a share drop of 0.5% (to 3.7%), while listener numbers for its Gold network slipped by 25% to 913,000, with its share also down from 1.1% to 0.8%.

Global Radio – in the process of buying GCap – had a mixed quarter, with its Heart station posting a slight fall in share of 0.1% to 2.3%, Galaxy remaining at 1.6%, and London station LBC up from 0.9% to 1%.

Data sourced from Brand Republic (UK); additional content by WARC staff