BBC Notches Record Radio Share

12 May 2006

The UK's publicly-funded broadcaster, the BBC, is continuing to build its share of the country's radio listeners.

New audience figures issued by ratings provider RAJAR for the first three months of this year show the BBC's radio stations notched up a record 55.4% of listeners.

The numbers will add grist to the commercial radio companies' mill that the corporation has an unfair advantage, an accusation the BBC refutes [WAMN: 05-May-06].

RAJAR reports that the broadcaster's network of regional stations held an 11.1% share in the first quarter, but commercial station listening fell slightly from 32.7% to 32.2%.

In London, the troubled Capital FM, flagship of GCap Media and for many years the unchallenged market leader in the region, could only manage third place with a 5.5% share of the market, down from 5.9% the previous quarter.

Its disappointing showing comes despite halving the number of commercials it carries as part of a relaunch designed to boost its popularity.

The number one spot in London for the period was taken by Emap-owned Magic FM. Its improved performance follows a £1 million ($1.8m; €1.4m) television advertising campaign launched last year.

Data sourced from Brand Republic (UK); additional content by WARC staff