16 October 2000

Matthew Bannister, head of marketing and communications at the BBC, is to stand down at the end of the year to “pursue other opportunities out side the Corporation”, according to new director general Greg Dyke.

In a statement to BBC staff, Dyke hailed Bannister as a “great colleague in the short time we've been working together, and the ideas he has contributed to the future direction of the organisation have been stimulating and productive."

Bannister, who does not come from a marketing background, is a former controller of Radio 1 where in 1993 he revived sagging ratings by importing DJ Chris Evans to host the station’s breakfast show. Bannister later became Director of Radio before taking up his present post.

News source: BBC Online Business News (UK)