Avon to Boost Adspend

18 October 2001

Despite the downturn, beauty product group Avon plans to raise its advertising and marketing spend next year.

Chairman/ceo Andrea Jung revealed on Wednesday that the company’s global ad budget for 2002 would be some $40–$50 million higher than its current level of $90m. Spend over the next three years is forecast to be $150m above this year’s figure.

The bulk of Avon’s ad duties are handled in-house, though its retail account is at J Walter Thompson in New York.

The news came as the group posted record sales of $1.41 billion, boosted by a broader range of products and a 10% global rise in the number of sales reps.

News source: Adweek.com