Autotrader Debuts $40m TV Campaign Today

05 February 2001

A new TV spot for breaks today, part of the cyber autoseller’s $40 million marketing budget for the 2001 fiscal.

The campaign, via Doner of Southfield, Michigan, has allocated 40% of its budget to TV. The lion’s share of this – around half – goes to NASCAR on Fox. Online, inclusive of a sports-linkedsweepstake on The schedule also includes NBA on Turner Sports and NCAA's college basketball tournament on CBS.

The remaining sixty percent, all themed ‘ Your car is waiting’, will be spent in the auto trade press.

News source: Advertising Age - Interactive Daily