Austria Pulls All Ski Resort Ads in Wake of Disaster

20 November 2000

Austria’s Ministry of Tourism has frozen all advertising and marketing for the country’s ski resorts following the funicular railway tragedy at Kaprun last week.

The tunnel inferno which cost around 150 lives prompted a statement on Friday by minister for tourism Mares Rossmann: "Advertising for the winter season will be brought to a close across Austria and I have asked for organizers to postpone events for the time being. We are in mourning and we have to avoid everything that could effect or cause pain to the relatives of those who died. However, suspending advertising does not mean that tourism will come to a stop."

Ministry executives will reconsider the advertising question in three to four weeks. Meantime, Salzburg’s deputy provincial governor Wolfgang Eisl reports that there has been no rise in cancellations following the tragedy. But “the economic concerns of the area are of no major relevance at the moment,” he said. “We are only thinking of ways in which we can help the bereaved."

News source: Advertising Age - International Daily