Australian Newspapers Grow in Metropolis

22 August 2005

Australian newspaper readership in has increased through the past year, according to a new survey.

The controversial report from Roy Morgan Research, which estimates the numbers of people who read a publication as opposed to its circulation, says newspaper readership rose 2.4% in the twelve months to the end of June.

The survey, which factors in whether several family members read a single home-delivered paper and the number of people who might read a paper at a public event, shows more than 12 million Australians read a newspaper at least once a week.

Metropolitan papers have made solid gains, especially among the key senior business executive demographic in Sydney and Melbourne.

The latter figures show readership of The Age on weekdays was up 2.1% per cent from last year, while rival, the Herald Sun, fell 1.9%.

The Sydney Morning Herald weekday readership rose 3.2%, while its main competitor, the Daily Telegraph, was up 5.5%.

National newspapers, however, continue to struggle. NewsCorp's The Australian shed one per cent of its readers, according to the survey.

Data sourced from Sydney Morning Herald; additional content by WARC staff