Australian Networks Go Digital

09 July 2007

MOSMAN, Australia: Free-to-air broadcasters in Australia will soon allow their their shows to be recorded on PVRs after agreeing to release electronic programming information to the manufacturers of digital recording devices.

It is expected to be around three months before the agreement comes into effect, and the scheme is reliant on the protection of copyright, the collection of ratings data and equality of coverage between the various networks.

The deal was announced by industry body Free TV Australia, which represents the interests of the nation's free TV networks, many of which have until now lagged behind competitors such as Foxtel's iQ in introducing digital technology.

The free-to-air Seven Network is also planning to introduce TiVo next year, and the new agreement is seen as a first step in getting other broadcasters to pursue the same strategy.

Data sourced from Sydney Morning Herald; additional content by WARC staff