Audience Share Slides at Britain’s Top TV Duo

08 August 2003

New television audience figures show declines in share for Britain’s two biggest channels: ITV1 and BBC1.

According to the Independent Television Commission, ITV1 – the struggling flagship of the ITV network – posted audience share of 24% in the twelve months to June 2003, down from 24.1% in the year to March.

However, Britain’s largest commercial station still made ground on BBC1 (part of the publicly funded BBC), which fell from 26.7% to 26.3%.

There was further consolation for ITV in the performance of its multichannel minnow ITV2, whose share rose from 0.6% to 0.7%.

Elsewhere, the BBC’s second terrestrial station BBC2 retained its 11.3% slice, while commercial counterparts Channel 4 and Five stayed flat on 9.6% and 6.4% respectively.

Multichannel station Sky One – owned by Rupert Murdoch’s BSkyB – fared worse, slipping from 1.8% to 1.7%.

Full details can be found at the ITC website.

Data sourced from: BrandRepublic (UK); additional content by WARC staff