Audi aims for growth in BRIC markets

10 November 2009

FRANKFURT: Audi, the luxury automaker, is hoping to greatly increase its sales levels in Brazil, Russia, India and China over the period to 2015, and has set ambitious expansion targets in each of these key future markets.

Currently, the company enjoys annual sales of around 16,500 units in Russia, a total it hopes will rise to 30,000 by 2015, according to Peter Schwarzenbauer, its executive board member for sales and marketing.

This is despite the fact that the auto market in the European nation contracted in size by 51% over the year to September, according to the Association of European Businesses.

Audi has also reported that its own figures declined by 13% year-on-year, to 11,464 vehicles, in the country during this period.

In India, the German firm expects to deliver 2,000 cars to consumers next year, compared with around 1,650 over 2009 as a whole.

Schwarzenbauer forecast that the number of autos on the road in India would more than double, to 3 million, by 2015, boosted, in particular, by increasing wealth levels.

He added that the maker of the A3 expects shipments in Brazil to hit 5,000 in 2013, compared with its initial aim of reaching this objective two years later, and its current output of 2,300.

China, however, is the country where Audi's position is most advanced, as it is the top-selling premium marque in the world's most populous nation, and is due to fulfil 130,000 orders this year.

The organisation says the Asian nation will become its biggest single market by 2013, with its present total swelling to 250,000, thus overtaking Germany, where it is headquartered, on this measure.

Data sourced from Wall Street Journal; additional content by Warc staff