Audi Seeks Shop for New European Launch

18 July 2002

Auto maker Audi is looking for a shop to handle the European launch of its new A8 saloon car.

The luxury model will be rolled out in the autumn and compete with the BMW 7 series, Jaguar X-type and Mercedes-Benz S class.

Participants in the agency search are expected to come from Audi’s existing roster, which includes Bartle Bogle Hegarty in the UK and Frankfurt’s Saatchi & Saatchi in Germany.

Data sourced from: BrandRepublic (UK); additional content by WARC staff