Britain's media and advertising slowdown is bottoming out.
Who says? The money men at Associated Newspapers, one of Britain's largest and most profitable publishing groups, that’s who!
A substantial albeit unstated sum is being invested by Associated in Money, a new standalone 100-page high-sheen monthly targeting the personal finance market. Launching in January with a 200,000 initial print run, the fledgling title is expected to settle at a stable 100,000 circulation by the end of its first year.
With a cover price of £2.50 Money undercuts existing titles such as Moneywise, published by Berkeley Magazines. Asserts launch coordinator Chris Grimes: “We aim to take the number-one market slot within twelve months”.
Edited by Claire Oldfield, Money’s branding and editorial content will lean heavily on sister publication Financial Mail on Sunday whose staff will contribute substantially to the new publication. A mix of financial reporting and lifestyle glitz, its target audience is ABC1, 35+.
Advertisers and agencies are said to be supportive and, hypes Grimes: “We're confident we can deliver fantastic readership and circulation.”
News source: CampaignLive (UK)