April Showers on US Magazine Ad Pages

12 May 2003

Following five unbroken months of growth, the number of advertising pages in US magazines dipped by 2.3% in April, reports the Publishers Information Bureau.

This, says the Bureau, reflects advertisers’ reluctance to peddle product during the attack on Iraq.

But even allowing for the April blip, the year’s first four months show an increase over the same period in 2002 of 3.1%

Data sourced from: New York Times; additional content by WARC staff