Apple takes iAd to Japan

15 November 2010

TOKYO: Apple, the electronics giant, will launch the iAd mobile advertising platform in Japan next year, as it seeks to gain ground in a country known for its digital maturity.

Dentsu, the advertising agency, is assuming responsibility for creative executions, media planning and selling inventory, while Apple hosts, targets and delivers ads to the iPhone and iPod Touch.

Having rolled out the iAd system in its home market this July, Apple is now hoping to generate considerable interest in the Asian nation.

"After an incredibly successful launch in the US ... we've already doubled the number of brands on the network," said Andy Miller, Apple's vice president of iAd. "We're excited to bring iAd to Japan."

Dentsu has also endeavoured to enhance its digital capabilities in the recent past, and suggested Apple could soon play a leading role among Japan's wireless operators.

"Mobile advertising is Japan's fastest-growing platform," said Ryuichi Mori, Dentsu's senior executive vice president.

"iAd's rich media experience and engaged audience of iPhone and iPod touch users make it uniquely positioned to capture mobile's full potential for advertisers and developers."

Data sourced from Moco News; additional content by Warc staff