App market booms in Germany

07 September 2011

BERLIN: The number of German consumers using mobile apps has increased dramatically in the last 12 months, according to a new study.

BITKOM, the trade body, and research2guidance, the insights provider, polled 1,000 respondents aged 14 years and older.

As a result, they estimated that 15m people in Germany have now downloaded applications to their phone, a figure equating to almost 20% of the population, and climbing from 10m on an annual basis.

On average, app users had 17 such tools on their phone, a total which rose to 22 among the 14–29 year olds interviewed.

"With apps, a mobile phone is becoming a universal device for more users," says BITKOM board member Rene Schuster. "The app market is still in its infancy and has tremendous potential."

However, while 32% of contributors believed their phone offered access to applications, 14% proved "unsure", and 53% did not think this was an option available to them.

Elsewhere, the study reported that around 90% of all apps downloaded in Germany last year were free, with the average price paid for those carrying a charge standing at €3.25.

Overall, BITKOM suggested there are now 520,000 applications worldwide.

Data sourced from BITKOM; additional content by Warc staff