Saga Group, the UK-based specialist in services for the over-fifties, is to review its media planning/buying account currently held by CIA UK.
Saga, whose account has been with the shop for over ten years and is thought to be worth around £10 million annually (of which some £3m is below-the-line) is the third CIA client to display its unease over the merger with WPP’s The Media Edge [WAMN: 11-Dec-01]. Wrigleys and European household goods manufacturer Henkel have also put their media duties up for review.
Neither client nor agency were available for comment on Thursday.
News source: CampaignLive (UK)