America's Clorox Keeps Adspend Flat

14 August 2003

US consumer products firm Clorox is levelling off its adspend after two years of increases.

Posting results for its fiscal fourth quarter, the group said it would keep marketing investment for the coming financial year at around the same level as in the year just ended. Clorox spent $456 million (€402.4m; £282.8m) in its fiscal 2003, a 9% boost on the year before.

However, the months to December will see higher advertising outlay than normal to support a slew of new products. Among the eleven launches are a wrap called Glad Press ‘n’ Seal (developed with Procter & Gamble) and a Clorox bleach pen for laundry.

The group posted a 2% rise in Q4 net income to $145m as sales climbed 2.1% to $1.15 billion.

Data sourced from:; additional content by WARC staff