America's CBS Cracks New Ad Medium

19 July 2006

PASADENA, CALIFORNIA - US television network CBS is to print slogans and promotional logos on eggs in a bid to market its programs.

More than 35 million eggs will be marked from September with phrases such as "CSI: Crack the Case on CBS" and "The Class, New Grade-A CBS Comedy" as part of a deal between the CBS Marketing Group and EggFusion, an egg date-coding company.

The network says the campaign is part of its "Outernet strategy", an effort to reach viewers "outside their homes as they go about their daily lives".