American Radio Revenues Fall, But at Slowest Rate Since January

07 September 2001

July saw total radio ad revenue fall 4% year-on-year, the lowest drop since January, according to the US Radio Advertising Bureau.

However, it was a poor month for national radio sales, which tumbled 14% compared with July 2000. In contrast, local ad revenues dropped only 1%.

It has been a difficult year so far for radio revenues – total ad dollars fell 3% in January, 6% in February, 10% in March, 9% in April and May, and 8% in June.

News source: Advertising Age - Daily Deadline