American B2B Advertising Took January Dive

25 March 2003

Slithering down a slope that began in November 2000, US business-to-business print advertising continued its slide in January with ad pages declining year-on-year by 5.4%, according to the Business Information Network.

Eight of the sector’s twelve categories registered a fall, the largest of which was telecommunications with an eyewatering 41.6%. Leading the four upward-moving categories was automotive with a 15.9% increase.

Data sourced from: New York Times; additional content by WARC staff