US business-to-business print advertising saw yet another decline in May, continuing a downturn unbroken since November 2000.
Latest figures from the American Business Information Network show ad pages fell 5.9% in May compared with the same month in 2002. That leaves total pages for the first five months of 2003 down year-on-year by 4.4%.
According to the ABI – a joint venture between American Business Media and TNS Media Intelligence/CMR – May ad pages fell in eight of the twelve advertiser categories. The sharpest drop was in telecommunications, down 35.3%; the steepest rise, horticulture and farming, up 40.1%.
Data sourced from: New York Times; additional content by WARC staff