Alliance & Leicester Reviews £18m DM Duties

12 April 2001

Financial services company Alliance & Leicester is reviewing £18 million of direct marketing duties.

Incumbent on the credit card account, worth £10.8m last year (£4.8m on direct mail, £6m on press and inserts) is TBWA\GGT. Meanwhile Brann Cirencester currently manages direct marketing for personal loans, expenditure on which came to £7m (£3m direct mail, £4m inserts) in 2000.

Direct marketing for the firm’s mortgage division, currently handled by BHWG Proximity, is not believed to be up for grabs.

News Source: CampaignLive (UK)