Allies with DirecTV

24 January 2001

New York-based interactive services shop yesterday announced a joint venture with satellite broadcaster DirecTV to provide subscribers with internet services and video commerce opportunities.

Under the agreement, Agency will also develop the broadcaster’s website, relaunching it in the summer with added functions to allow subscribers to pay bills, obtain account information, and upgrade programming packages.

Agency has worked with DirecTV before, installing its web-based order processing function.

News source: Advertising Age - Interactive Daily