Agency networks spy acquisitions in India

07 December 2009

MUMBAI: Leo Burnett and JWT are among the agency networks currently seeking to make acquisitions in India, with a focus ranging from digital media to customer relationship management.

GroupM, the media umbrella unit of WPP Group, recently predicted that adspend growth levels in the Asian nation would slow to 1% this year, but return to double-digits by 2011.

Leo Burnett, part of Publicis Groupe, is engaged in negotiations with a number of different targets in the country at present, and expects to finalise talks in the near future.

Arvind Sharma, managing director of Leo Burnett South Asia, said "we are in advanced talks with a slew of companies in the digital and shopper marketing space. We will soon announce our acquisitions in 2010."

Colvyn Harris, ceo of JWT India, similarly suggested that "we are investing in CRM, digital, rural and brand activation as part of our organic growth plans."

Ogilvy & Mather, also part of the same holding company, is "always looking for desirable acquisitions in India," added Piyush Pandey, executive chairman and national creative director of its South Asian arm.

Data sourced from Exchange4media; additional content by Warc staff