Agency Reviews: Update

23 October 2001

The latest on agency review activity around the world:

* Denmark’s Lego Group is reportedly reviewing its global ad duties. In the running are London’s McCann-Erickson and the same city’s Y&R Advertising, the latter teamed with WPP sibling Geppetto Group in New York. Billings are unknown, but the client spent $20.3 million last year in the US alone – where it is handled by New York’s Lowe Lintas & Partners Worldwide (creative) and Starcom (media) – though this dropped to $5.2m from January to July 2001.

* Burger King is hunting for a successor to recently dropped McCann-Erickson Worldwide in New York for its adult ad business [WAMN: 01-Oct-01], part of a $400m account. The client is said to have met with several agencies, including McCaffrey Ratner Gottlieb & Lane (New York), Martin Agency (Richmond, Virginia) and field marketing incumbent D’Arcy (New York).

* At least four shops have been approached by Zenith Electronics about its account, worth up to $30m. The known quartet, all in New York, are J. Walter Thompson, Kirshenbaum Bond & Partners, Avrett, Free & Ginsberg and Hill, Holliday, Connors, Cosmopulos. Incumbent Cramer-Krasselt in Chicago is not involved in the review, expected to conclude at the end of next month.

* South Africa’s second largest ad budget, the $30m of the state-owned South African Broadcasting Corporation, is being consolidated in an effort to compete better with commercial rivals. However, the SABC has not yet decided exactly how the realignment will work, though it has vowed to spend an extra $20m on direct marketing. The duties are currently split between fifteen agencies, including The Agency for Advertising and Marketing, Net#work BBDO and Red Nail. A decision is expected next month.

News sources:; AdAge Global