Agency Reviews: RV Coalition and 7-Eleven Narrow Field

13 December 2001

Two advertisers have narrowed the fields in their respective agency reviews.

Go RVing Coalition – an umbrella organisation of trade associations concerned with recreational vehicles – has named six semi-finalists who will join incumbent Eisner Communications in Baltimore in the next round of its search for a shop.

The sextet hoping to oust Eisner on the $40 million business are: McKinney & Silver in Raleigh, North Carolina; Dallas’s The Richards Group; The Martin Agency in Richmond, Virginia; plus the Atlanta offices of Westwayne, J Walter Thompson and Fitzgerald & Co. Presentations will be made the week of January 7.

Meanwhile, convenience store group 7-Eleven has picked three finalists to battle for its $25m–$30m duties: Deutsch and Wieden + Kennedy, both in New York, plus GSD&M in Austin, Texas. Falling by the wayside is Fallon in Minneapolis. Final-round pitches are due in January.

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