Agency Reviews: Bank Of America’s B-2-B Biz Up For Grabs; Two Left in Adobe Search

12 October 2001

One US firm is looking for a new agency, while another has narrowed its review to two finalists.

Bank of America is looking for a new shop to handle its $25 million business-to-business duties, covering advertising for global corporate and investment banking, capital management, small business and commercial banking. New York’s Bozell, incumbent on both consumer and B-2-B accounts, will not defend.

Meanwhile, two agencies are left in the review for Adobe Systems’ $20m US ad account, after Black Rocket in San Francisco pulled out. The finalists are the same city’s Goodby Silverstein & Partners and Deutsch in Los Angeles.

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