Aetna Taps Grey Worldwide for $40–$50m Creative Brief

27 April 2001

Insurance and healthcare group Aetna has tapped New York’s Grey Worldwide to handle creative duties worth $40–$50 million.

The seven-month review had been whittled to two agencies: Grey and Raleigh, North Carolina’s McKinney & Silver, the shop which previously shared the account with Waylon Ad in St Louis.

Commented Aetna’s head of advertising Tom Qualley: “Grey came in with the best understanding of us… the best understanding of the managed care business, which is very complex.”

Media duties for the group remain with Philadelphia’s Harmelin Media.

News source: New York Times