Advertising Booms in Irish Newspapers

01 June 2005

Irish newspapers enjoyed an 18% rise in advertising revenues during the first quarter of 2005.

The year-on-year increase was announced by publishers' representative body National Newspapers of Ireland. Its members' eighteen daily and Sunday titles notched €82.2m ($103.3m; £56.6m) in ad revenues during calendar Q1.

By sector, ad agency spend increased more than directly-placed advertising, rising by almost 23% to a total of €44.5m. Direct advertising rose 11.8% to €37.7m.

Says Gavin O'Reilly, chairman of NNI: "The key factors behind the current growth include continued strong activity in property and recruitment, as well as a resurgence in brand and retail advertising."

Data sourced from; additional content by WARC staff