Advertiser-Backed Programs Strengthen Hold on Primetime TV

13 June 2001

Squeaky-clean family fare is on the increase across primetime television, courtesy of the Association of National Advertisers' Family Friendly Programming Forum – a pressure group of forty-five major advertisers led by the ilk of Procter & Gamble and Johnson & Johnson.

Joining the forum’s existing WB Network hit Gilmore Girls, which is shortly to start a second series, is Raising Dad, a program starring Bob Saget and built around a startlingly original premise – a widower raising two precocious daughters.

The ANAFFPF funds script development for programs it believes will attract mass viewing with a profile neatly matching members’ target consumers. It announced today that nine other family-style scripts funded by members are under consideration by the big three networks: Walt Disney’s ABC, Viacom's CBS and General Electric's NBC.

News source: Advertising Age - Daily Deadline