Adspend rises in Germany

17 March 2011

HAMBURG: Adspend levels continue to rise in Germany, a trend matching the on-going resilience of the country's economy.

Nielsen Media Research reported that domestic advertising expenditure during the opening two months of this year increased by 9% on an annual basis, reaching €3.5bn ($4.9bn; £3bn).

Online enjoyed a 40% surge in demand, recording €385m, and television delivered a 6% expansion, taking €1.3bn.

Newspapers saw a 2.2% lift, securing €778m, magazines climbed by 8% and hit €546m, radio grew 10.4%, attracting €190m, and cinema logged a 32.9% leap, yielding €11.9m in ad sales.

Consumer goods giant Procter & Gamble leads the overall charts, boasting a budget of €89m for January and February, an improvement of around 40% compared with the same period in 2010.

Retail group Media-Saturn posted a 3.8% contraction, to €80m, while discounter Aldi also trimmed its expenses, off 8.3%, on €56m.

Data sourced from Horizon; additional content by Warc staff