Adspend rises in Germany

14 February 2011

BERLIN: Advertising expenditure levels are continuing to rise in Germany, signalling the market's recovery from the recession.

Research firm Nielsen reported that adspend in the country rose 8.2% year-on-year during January 2011, reaching €1.7bn ($2.3bn; £1.4bn) overall.

Television enjoyed a 4.9% expansion, coming in at €625m for the month.

Meanwhile, newspapers remained largely flat on €385m, and radio climbed 7% to €94m.

Online logged a 41% uptick, hitting €188m, cinema leapt 24% to €6.2m, while outdoor grew 17%, attaining nearly €60m in sales.

But the volume of newspaper ads fell 5.8%, although outdoor volumes surged 15.6%, TV was up 2.4% and radio witnessed a 1.7% improvement.

Data sourced from Horizon; additional content by Warc staff