Adspend rises in France

05 January 2012

PARIS: Traditional media adspend rose by 5% in France last year, reaching €20.7bn overall, according to Yacast, the research firm.

The firm's figures demonstrated the comparative resilience of the French ad market, as revenues improved from €19.4bn in 2010 and €17.3bn in 2009 despite the challenges facing the Eurozone.

More specifically, television advertising across 108 free-to-air, digital and satellite channels expanded by 7% to reach €8.6bn in 2011.

Press, based on a sample of 365 magazines and 20 daily newspapers, also logged a 4% lift, to €5.1bn.

Within this, the advertising outlay directed to magazines climbed by 6% to €3bn, and daily news titles enjoyed a 9% surge, to €2.1bn. Both channels, however, saw a softening in demand at the end of the year.

Elsewhere, using data covering 19 major stations, Yacast estimated that radio ad expenditure posted 6% growth, to €3.6bn.

Having monitored figures from Clear Channel, CBS Outdoor, Avenir, JCDecaux, MetroBus, Insert, it also suggested outdoor spending increased by 2% to €2.9bn.

Turning to cinema, totals from Médiavision and Screenvision pointed to an 18% improvement on an annual basis, albeit to a relatively modest €372m.

Data sourced from yacast; additional content by Warc staff