Adspend rises in France

05 August 2011

PARIS: Most forms of traditional media have seen advertising revenues increase in France during the year to date, according to Kantar Media, the research firm.

The company reported that TV adspend rose by 11.2%, to €4.3bn, year on year over the period from January to July 2011.

It revealed that traditional broadcasters witnessed a 2.8% leap to just under €3bn, and digital stations logged a 36.7% improvement, hitting €1.3bn.

Magazine advertising revenues surged by 2.2% to nearly €1.6bn, and national newspapers enjoyed a 2% lift, coming in at €690m.

Radio returns expanded by 5.9% across the opening seven months of this year, reaching €2.1bn, cinema ad sales shot up by 39.4% to €169m, and outdoor was off by a modest 0.8%, on €1.7bn.

The number of advertisers promoting their products on television climbed 3.3% to 1,060, including growth on both national and digital channels.

Similarly, the amount of firms featuring magazines in their media plans jumped by 4% to 7,235, but national newspapers endured a 3.7% decline, to 2,329.

Data sourced from Kantar Media; additional content by Warc staff