Adspend rises in APAC

09 December 2010

HONG KONG: Adspend levels rose by 9% in Asia Pacific during the third quarter of this year, figures from research firm Nielsen show.

The company assessed 12 markets in the region, and revealed advertising revenues increased across the board between July and September.

Overall, expenditure through television, newspapers and magazines reached $37.1bn (€28.1bn; £23.5bn) in this period.

While the pace of acceleration slowed slightly in China, to 7%, the country still delivered 68% of all outlay in the featured nations.

India and Indonesia both posted 32% growth year-on-year, and totals leapt 24% in Hong Kong.

According to Nielsen's statistics, Asia Pacific is home to nine out of the ten markets around the world where consumer confidence is at its highest.

This has knock-on benefits regarding purchase intent, with 41% of shoppers planning to spend on travel and holidays, beating apparel's 40%.

Out-of-home entertainment registered a comparative score of 39%, technology products hit 34% and home improvement recorded 25%.

Data sourced from Campaign Asia; additional content by Warc staff