Adspend levels up by almost 9% in Germany

12 August 2010

BERLIN: Adspend levels have increased by more than 9% in Germany since the start of this year, including an expansion of over 30% in online spending.

According to figures from Nielsen Media Research, the monitoring firm, brand owners in the country spent €13.2bn ($17.1bn; £10.9bn) in the first seven months of 2010, an uptick of 9.3% year-on-year.

Internet ad sales jumped by 30.6% to €1.2bn, making online the fastest-growing channel by a considerable margin.

Elsewhere, television revenues climbed 15% to €5.5bn, newspapers posted a more modest improvement of 1.1% to almost €3bn and magazines delivered an expansion of 2.6% to €1.9bn.

Radio, cinema and outdoor also all experienced rising demand, indicating the strength of the recovery across the sector as a whole.

Media-Saturn, the retail group, Procter & Gamble, the FMCG giant, and Aldi, the discounter, were the biggest-spending companies between January and July, Nielsen's report added.

Data sourced from Horizon/Meedia; additional content by Warc staff