Adspend in Poland Rises 9% in Q1

23 May 2006

    WARSAW - The Polish advertising market kicked-off the first quarter of 2006 with net adspend growing a healthy 9%.
    According to estimates from Publicis' Starlink, the total value of the advertising marketing in Q1 reached almost €290 million ($372.65m; £197.58m), compared to €266m during the same period in 2005.
    Growth across the entire market was primarily driven by three advertising categories: entertainment, media, culture and education; finance and marketing services; and retail.