Adspend by US Politicians Reaches Record Rate

22 October 2002

One area America’s TV adspend slump appears to have left untouched is political advertising, new figures showing this sector at an all-time high.

According to the Campaign Media Analysis Group, $690 million (€708m; £446m) has been spent on political ads in 2002 to date, well up on the $672m paid out in 2000, the year of the last presidential elections.

Central to this sector’s surging spend are closely fought elections for governorships in large states where airtime does not come cheap.

Data sourced from: (USA); additional content by WARC staff