New research shows a recovery in Britain’s television advertising market.
Nielsen Media Research’s Digest of UK Advertising Expenditure found a 6% rise in TV advertising during the twelve months to June 2003.
The study also noted a 12% rise in cinema ad revenues. However, radio stayed flat and press advertising slipped more than any other medium as marketers suspended campaigns during the war in Iraq.
The biggest advertiser category was the auto sector, which raised adspend 0.8% to £883 million ($1.4 billion; €1.3bn) across the twelve-month period. Cosmetics and toiletries firms raised media outlay the most, spending 20% more than in the year to June 2002. Within this sector, L’Oréal hiked ad budgets by 71%, Procter & Gamble by 21%, Fabergé by 13% and Beiersdorf by 22.5%.
Data sourced from: Media Week (UK); additional content by WARC staff