Advertising spend in the Czech Republic in 2006 is likely to top €625 million ($750m; £429m) - up 4.5% on this year's expected total of €599m.
Sales company ARBOmedia predicts €300m will be spent on television advertising in 2006; €12m will go into print; while €16.8m will find its way online.
Major events in the country next year, including parliamentary elections and national participation in global sports championships, will fuel the ad boom.
The main beneficiary is likely to be public broadcaster Ceská Televize which holds the rights to most major sporting events.
State-owned channels CT1 and CT2 will stop selling commercial airtime in 2008, leaving around 12% of the naton's advertising market to find new outlets.
Data sourced from mandmeurope.com; additional content by WARC staff