CANTON, MASS - Reebok has appointed Uli Becker director of global marketing for its core namesake brand.
Amsterdam-based Becker, currently managing director of Adidas International and responsible for global brand marketing, will take up his new position stateside on July 17.
He will oversee Reebok's worldwide product, sports and brand marketing, as well as public relations, reporting to brand president/ceo Paul Harrington.
Becker will be replaced by Eric Liedtke, currently head of brand marketing at Adidas America. He will answer directly to Erich Stamminger, president/ceo of the Adidas brand.