Adidas, Reebok to Meld £200m Global Media Spend

16 February 2006

Hard on the heels of Tuesday's report that Adidas-Salomon is to reposition recently acquired rival Reebok as a 'performance' (rather than a 'fashion') brand, comes news that the sportswear giant intends to channel all future media spend through a single agency.

Three incumbent shops currently service the two brands - Omnicom's PHD and OMD, plus Aegis' media network Carat. All will be invited to pitch for the combined business, said to have an estimated value of £200 million ($346.9m; €291.6m).

It is also believed agencies outside the two holding companies will be invited to submit credentials.

Data sourced from Media Week (UK); additional content by WARC staff