US radio advertising rose 4% year-on-year in June, according to latest figures from the Radio Advertising Bureau.
National stations saw a 16% surge in ad revenues for the month, while local operators posted zero growth.
For the second quarter as a whole, radio advertising rose 2%. National sales climbed 7% while local takings remained flat. For the year so far, the combined sector is up 3%.
RAB president Gary Fries believes the rest of 2003 will be positive. “Local business has been delayed by concerns over the economy and global affairs, but has held steady,” he said. “All indicators point to growth and recovery for the third and fourth quarters.”
Data sourced from: MediaWeek (US); additional content by WARC staff