Ad Revenues Holding Up Says UK Publisher

16 September 2004

The publishers of the Daily Mail newspaper, the bible of the beleaguered UK middle-classes, have announced healthy advertising revenues for the first half of this year.

Daily Mail & General Trust, which also owns the Mail on Sunday, the London Evening Standard and the Metro series of free morning papers, says income is up by 2.9 percent to the end of August, on the same period last year, or 8.9 percent if it takes into account online recruitment arm, Jobsite, bought earlier this year for £36m ($64.8m, €52.8).

Financial advertising has shown the greatest improvement while circulation is down only marginally. The company says it expects to meet its full-year forecasts.

Data sourced from:; additional content by WARC staff