Ad Revenue Sags for Magazines and Radio

09 November 2001

Ad sales are down considerably both in the magazine and the radio sectors, according to two new reports.

Ad pages in magazines declined 16.8% year-on-year last month, according to the Publishers Information Bureau, making the fifth double-digit drop in 2001. Pages are down 10.1% over the first ten months of the year.

Meanwhile, September figures from the Radio Advertising Bureau showed a 14% year-on-year fall in ad sales, compared with declines of just 6% and 4% in August and July. National ad income tumbled 23%, with local revenue sliding 12%. For the third quarter, radio revenue was down 8% – 17% national and 4% local.

News sources:; New York Times