Ad Groups Share France Telecom Task

06 March 2006

   The French telco has split its Orange wireless account - estimated at €166 million ($200m; £113m) - between Havas and Publicis Groupe agencies after a review.
   The Publicis team of Fallon in London and Marcel in Paris will handle European consumer advertising, while Havas' Euro RSCG in Paris and London will be responsible for worldwide business-to-business campaigns.