Ad Economies Looking Good, Say Antipodean Analysts

19 July 2004

The respective economies of Australia and near-neighbour New Zealand are in robust health and augur well for the media and advertising industries.

That's the consensus view of analysts based in both nations. According to one, Nola Hodgson of UBS: "Pretty much all [Australian media] should have experienced adverting revenue growth over the last six months, particularly the TV guys, where we estimate advertising has grown about 10% for the June half."

New Zealand too is riding the crest of an economic wave. "[It] is firing on all cylinders," opined a haruspex, adding that "this equates to good earnings for dominant newspaper group John Fairfax Holdings and APN News & Media. NZ gross domestic product in the March quarter of 5% surprised [analysts] most."

Data sourced from: Sydney Morning Herald; additional content by WARC staff